Our Story

GLDNSKN, INC ( /ˈɡōldən - skin / ) is a cruelty-free+clean handcrafted skincare and body therapy curator in Chicago, IL. We ideate, formulate, and manufacture in-house. Founded by Helena De’Ella, an African American Woman with the desire to ensure Melanated skin remains #foreverGLDN

From the Heart: 

  • Self-ish activists that believe in the concept of preservation of one's wholistic self. 
  • We seek to normalize the use of natural skin & everyday household products in the black community. 
  • To be recognized by love and care towards our customers and quality of facial + body products. 
  • Each product is crafted within the USA with love and earthly ingredients.
  • Always cruelty-free and we aim to utilize eco-friendly and recycled products. 
  • Proud Black, Female-owned + operated. 
  • Empowering the Black community through charitable contributions with every sale.

Our Values at GLNDSKN
Passion l Execution l Accountability l Collaboration l Equality 

Core Principals
USA Manufactured l Handcrafted l Black-Owned Business l Real Ingredients l Cruelty-Free

We welcome you with loving arms and be sure to join our mailing list so you get all of our alerts for upcoming activities, tips & new releases.



The GLDN Tribe